Workshop Description: The Online Marketing Pay-off: Inbound Marketing Strategies and Return on Investment (ROI) Now that you have a great website for your business, and you've been blogging, tweeting, friending, linking-up and email marketing all your clients, friends and contacts, you are beginning to wonder; "Is all this effort and cost paying off?" It is easy to jump into all the online marketing options available to you, but which tools are best to market your unique business? In this advanced, strategic marketing presentation, we will review and explain an in-depth process for developing a sophisticated "inbound" marketing campaign, and measuring its performance. We will show you how the specific tactics used today to engage customers and generate new, qualified leads for your business. We will outline a process to help you set goals and measure performance (and ROI) for your online marketing initiatives. This Workshop Will Cover the Following: 1. define Inbound Marketing (IM)? 2. Demonstrate that IM is a proven, low cost marketing method. 3. Explain the specific differences between "outbound" marketing and "inbound" marketing. 4. Explain the three (3) essential components of inbound marketing. 5. Show how blogging fits into IM. 6. Illustrate use of landing pages. 7. Show you how to generate more leads for your sales people via IM. 8. Show you how to calculate exactly how many visitors to your website you need to meet your sales goals. 9. Provide advanced marketing campaign strategies. 10. Teach you how to measure the performance and ROI (return on investment) of specific marketing campaigns. 11. Define the calculation of ROI (return on investment). 12. Explain how to create a process to measure the correct marketing metrics to measure the success of your marketing campaigns. Benefits of Attending this Workshop: 1. Learn two step-by-step techniques used to generate leads through the Web. 2. Discover exactly how your different web properties should interact with each other. 3. Learn how to evaluate the success of your online marketing and calculate a reliable ROI (return on investment). 4. Increase your overall profitability by making the right investments in marketing. This is an intermediate-level, technical, strategic marketing management workshop. This workshop is ideal for: 1. Business owners that are already doing some marketing on the web. 2. People familiar with social media marketing for business, but want to learn more technical, strategic, business-focused strategies. 3. People interested in learning how to calculate the ROI of online marketing campaigns. 4. Businesses planning to pursue generating new leads and sales from the web. 5. Attendees should be familiar with the concepts of SEO, key words and landing pages. This Workshop is Ideal for the Following People: 1. Business owners 2. Marketing directors 3. Marketing professionals 4. Anyone else interested in advanced online marketing. Materials Provided in Workshop: 1. Copy of Presentation 2. ROI spreadsheet Workshop Leader: Erik Bunaes (review Erik's bio) Cost: $35. (includes coffee and light breakfast) Location: Berkshire Bank, Colonie Branch, Shaker Pine Plaza, 151 Vly Road, Colonie, NY.
