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Recently in Book Reviews Category

I get letters all the time from people complaining about how horrible their bosses are (or were) and how they've managed to deal with the situation. A common theme seems to exist in all of these letters; "I work for someone who doesn't get it, and they work for someone who refuses to see that they don't get it."

Horrible bosses don't become that way overnight; they often will see what they can get away with and what their boss will turn a blind eye to, and then continue to calculate attacks, mistreat others, and perform poorly until the day finally comes where someone comes across their way who won't put up with it anymore.

As I've said in prior posts, sometimes the best things to do to avoid a horrible boss are to find a new job or find a way to deal with the boss until they end up leaving on their own.

A great book worth reading on horrible bosses and how they affect the workplace is Good Boss, Bad Boss: How to Be the Best and Learn from The Worst

In this book, Robert Sutton outlines the things you can do to learn from the worst bosses ever, and how to avoid becoming one yourself!

Another great lecture from Seth Godin, one of my favorite authors, on how to create change through the strong relationships we develop.

From Ted.com "Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so." 
One of my favorite authors, Seth Godin, presented this talk on standing out at a TED conference.  I've shared this with my students, and also with some colleagues.

Very often, standing out from the crowd can be something people fear.  However, with the ease of applying for jobs and the ease of reaching out to others, you do need to find ways to stand out.

Watch this video, and learn how you can apply some of the marketing principles within to promote yourself and your work.


I had the pleasure of a copy of How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In by Rick Kash & David Calhoun.

Here are some key topics I found interesting that definitely make it worth reading.

- How McDonald's Made the Winning Shift into a demand-driven company
- The introduction of a 5th P - precision
- A 11 question survey to see where your company falls along the supply driven versus demand driven continuum (pg 92)
- A handy chart outlining the opportunities in addressing demand gaps (pg 100)
- A chart on the total innovation process (pg 131)
- Analysis of pricing in retail - (pg 156-157)
- Discussion of the HP Way - (pg 174)

The book also explores companies such as Facebook, Hershey's, Google, and spend a great deal of time covering pricing, innovation, mental models, and the concept of focusing on the demand chain.

A definite book for any business library or professional!  This book will make a great addition to any training program focusing on building customer relationships.


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