Customer Relations: January 2012 Archives

I joked with one of my friends that one of the reasons I get invited to be a panelist or participant in events is because I'm the Charles Nelson Reilly of my network.

Reilly was one of the funniest people from my childhood and he always added some wit and charm to the shows he appeared on.

In my life, I've always found that when there has been a need for someone in a pinch, when I get a call I am able to deliver a quality presentation, class, or contribution on short notice.

What can you do to become that reliable and energetic presence for those in your network or business?

Here is more on Charles Nelson Reilly from Wikipedia:

He was also a frequent guest on The Tonight Show Starring Johnny Carson, appearing more than one hundred times. Because Reilly was such a lively and reliable talk-show guest and lived within blocks of the Burbank studios where The Tonight Show was taped, he was often asked to be a last-minute replacement for scheduled guests who did not make it to the studio in time. During this time, Reilly was perhaps best known as a fixture of game shows, primarily due to his appearances as a regular panelist on the television game show Match Game.

As the New Year started, I committed myself to committing to more "big picture" time and it began today with an all day retreat with the folks at LifeStylized. My new friends Rono and Sierra invited me to attend an all day workshop to "Envision 2012" where I participated in a number of great activities to recharge and refocus on the bigger picture.

45 minutes after the session ended, I walked away with a renewed sense of self as well as a renewed focus on the future of my company and the future of me. I've got some great action items for my business and my personal life and am on my way to reinvigorating my life with passion.

Why did I attend? Because I felt I didn't need to, but because I wanted to. Many times, I fell companies and people don't make the time to focus on yearly goals until the goals have been missed. Others make time for events like this after a major tragedy. I disagree with both of these approaches. As I mentioned at the beginning of today's events, my company grew over 60% in revenues last year from 2010, and this year our goal is to bring in the total of 2010 and 2011 combined. Lofty goals, but realistic given the great people I've been able to bring in as virtual interns, colleagues and freelancers.

It's not too late to retreat this year for a day, a weekend, or an hour. Put it on your calendar and find time to focus now, rather than later.

How do people know whether or not they should frequent your business? Do you have a good website? Do you advertise?

From an HR perspective, some people need to hear you in action or see you live in order to get a better feel for whether or not they will want to work with you or for you.

Tune in to an episode of Capital District Business Profiles, which debuts this coming Monday at 7:30pm (and in February will also air Wednesday mornings at 10am) to check out some of the local businesses that may be offering opportunities for doing business or potential job opportunities in the future.

On Capital District Business Profiles, we will be interviewing local business owners to find out more about their business and how they go about doing what they do.

I have professionally fallen in love with a few businesses and businesspeople in my time. I'm not talking about the romantic, touchy feely, lovey dovey kind of love, but more of an overarching admiration and respect for the totality of another business person or business.

You know the person or business I am talking about; the business or person representing a business who loves what they do, cares about their clients or customers and is extremely passionate in their belief in their products and their belief in you.

Have you professionally fallen in love with anyone?

Here are signs that you are professionally in love

1. You wouldn't think about buying or working with anyone else.
2. You go out of your way to talk to others about how great they are.
3. You actually believe your life has been changed because of your experience.

Sounds a lot like romantic love, doesn't it?

Get people to fall professionally in love with you and your business, and you will never be short of customers, business, or momentum.