I have been writing for Albany.com since 2008, and recently found out that there are over 35,000 page views of Robert Braathe's HR and Career Guide each month. It astounded me to discover today that we have managed to draw that many people to my three times a week posts about careers, jobs, and human resources.
To attract this many visitors, I'd attribute it to some of the following best practices:
1. Regular content - posting three times a week, 200 words or less with a back link, photo or video that engages the audience.
2. Catchy headlines. Google "How Urinal Walls Predict The Future of Your Business" or "NFL Injury Report - Peyton Manning Chafing" and see what comes up. A catchy, timely headline will attract an audience.
3. Real language, real results. I try to share relevant content and best practices, and often will engage others to write guest blogs for me to share a different voice.
4. Topics that people are concerned about. Finding jobs, improving your resume, getting trained all have been hot topics. The more you post about things people need and want, the more visitors you will get.
I love to blog, and I think any HR professional would be wise to spend more time blogging about what they know and sharing some of the things they have experienced, and spin in some intentional (or unintentional) humor from time to time.
Blogging has enabled me to make new relationships in the Capital Region and beyond, meet new clients, and create more general awareness of what I do and who I am.
For more information (and to see some other blogs I have written) visit http://www.braatheenterprises.com/