{"id":7573,"date":"2010-11-23T14:14:37","date_gmt":"2010-11-23T19:14:37","guid":{"rendered":"https:\/\/www.albany.com\/hr\/2010\/11\/trade-show-etiquette-and-protocol.html"},"modified":"2010-11-23T14:14:37","modified_gmt":"2010-11-23T19:14:37","slug":"trade-show-etiquette-and-protocol","status":"publish","type":"post","link":"https:\/\/www.albany.com\/hr\/2010\/11\/trade-show-etiquette-and-protocol\/","title":{"rendered":"Trade Show Etiquette and Protocol"},"content":{"rendered":"<p>I attended a trade show this weekend with my mentee to show him how companies promote themselves and how they do a good or poor job of representing their brands well.<\/p>\n<div>\n<\/div>\n<div>What I found at this particular show was either apathetic or pushy; there didn&#8217;t seem to be a lot of vendors who really understood what it meant to promote their brand.<\/div>\n<div>\n<\/div>\n<div>When promoting your brand, it&#8217;s important to balance the need to be assertive with the need to be available. I had a couple people shout out to me in the aisle when I wasn&#8217;t even looking their way which I found to be a little startling.<\/div>\n<div>\n<\/div>\n<div>To instill a proper etiquette and protocol in your staff to prepare them to work a booth or a trade show, emphasize projecting your brand image effectively, whether that means being the way you would at a store or business or having the information people want readily available<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I attended a trade show this weekend with my mentee to show him how companies promote themselves and how they do a good or poor job of representing their brands well.What I found at this particular show was either apathetic&#8230;<\/p>\n","protected":false},"author":147,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,13,45,46,47],"tags":[],"class_list":["post-7573","post","type-post","status-publish","format-standard","hentry","category-customer-relations","category-feedback","category-time-management","category-trade-shows","category-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Trade Show Etiquette and Protocol - Robert Braathe&#039;s HR &amp; 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