{"id":7749,"date":"2011-01-24T15:06:21","date_gmt":"2011-01-24T20:06:21","guid":{"rendered":"https:\/\/www.albany.com\/hr\/2011\/01\/book-review-how-companies-win-by-kash-and-calhoun.html"},"modified":"2017-12-01T08:58:24","modified_gmt":"2017-12-01T13:58:24","slug":"book-review-how-companies-win-by-kash-and-calhoun","status":"publish","type":"post","link":"https:\/\/www.albany.com\/hr\/2011\/01\/book-review-how-companies-win-by-kash-and-calhoun\/","title":{"rendered":"Book Review: How Companies Win by Kash and Calhoun"},"content":{"rendered":"

I had the pleasure of a copy of How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In by Rick Kash & David Calhoun.<\/p>\n

\n<\/div>\n
Here are some key topics I found interesting that definitely make it worth reading.<\/div>\n
\n<\/div>\n
– How McDonald’s Made the Winning Shift into a demand-driven company<\/div>\n
– The introduction of a 5th P – precision<\/div>\n
– A 11 question survey to see where your company falls along the supply driven versus demand driven continuum (pg 92)<\/div>\n
– A handy chart outlining the opportunities in addressing demand gaps (pg 100)<\/div>\n
– A chart on the total innovation process (pg 131)<\/div>\n
– Analysis of pricing in retail – (pg 156-157)<\/div>\n
– Discussion of the HP Way – (pg 174)<\/div>\n
\n<\/div>\n
The book also explores companies such as Facebook, Hershey’s, Google, and spend a great deal of time covering pricing, innovation, mental models, and the concept of focusing on the demand chain.<\/div>\n
\n<\/div>\n
A definite book for any business library or professional! This book will make a great addition to any training program focusing on building customer relationships.<\/div>\n","protected":false},"excerpt":{"rendered":"

I had the pleasure of a copy of How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In by Rick Kash & David Calhoun.Here are some key topics I found interesting that definitely make it worth reading.-…<\/p>\n","protected":false},"author":147,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7,28,45],"tags":[],"class_list":["post-7749","post","type-post","status-publish","format-standard","hentry","category-book-reviews","category-customer-relations","category-management","category-time-management"],"yoast_head":"\r\nBook Review: How Companies Win by Kash and Calhoun - Robert Braathe's HR & Albany Jobs Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.albany.com\/hr\/2011\/01\/book-review-how-companies-win-by-kash-and-calhoun\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Book Review: How Companies Win by Kash and Calhoun - 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