Marketing Opportunities on Albany.com
Relevant. Targeted. Affordable. Accountable. Successful.
Albany.com is the most comprehensive website reaching tens of thousands of monthly unique visitors searching for everything in the Capital Region! Get in touch with us for information on how you can create a custom, results-driven online marketing campaign at Albany.com!
Contact Us:
• Fill out the form below
• or Give us a Call at (518) 743-9424 - Mon-Fri -8am to 5pm EST.
Why Albany.com?
Ideal Target Audience
The greatest percentage of our site visitors are 35 or over, well educated having both undergraduate or graduate college degrees, and have incomes well in excess of $60K per year.
High Traffic
In 2009, Albany.com reached well over 1.5 Million visits and is up 40% in 2010 providing maximum exposure to our advertisers. The site comes up in the top of Google, Yahoo and Bing for thousands of keywords customers are actively typing in. PLUS, 50% of our visitor base intuitively type in "Albany.com", bypassing the search engines on the fast track to finding your business.
Branded Content Site
Albany.com is marketed and branded across numerous marketing channels including Online Search, Social Media Networks like Twitter and Facebook, local event sponsorships, plus online and print advertising.
A recent Augusut 2009 study by the Online Publishers Association determined ads on branded content sites have the greatest impact in aided brand awareness, online ad awareness, message association, brand favorability and purchase intent over market norms, portals (Yahoo, AOL) and Ad Networks.*
What Will I Get?
When you place a listing on Albany.com, your business benefits from a rich, features driven micro-site on Albany.com that includes:
- Photo Slide Show
- Ability for you to add Video
- A Review section where you can encourage your customers to sing your praises!
- A Map with your location and Driving Directions
- Marketing copy about your business
- A convenient e-mail form where they can directly contact you
- Your Phone number and address, prominently displayed
- A link to your website
There are also additional opportunities for featured advertising on the Home Page and on Niche Channel pages!
*(Improving Ad Performance Online:
The Impact of Advertising on Content Sites
Wave III, OPA, Aug 2009)
Albany.com
Client Testimonials
"I am writing to you because I am so pleased with the results of our working with Mannix. Every part of our experience has been positive, from the very first contact with Valerie to the results of our being on your web site. When Legacy signed up for Saratoga.com, Albany.com, Lake George.com and Adirondack.net, we were hoping to increase our local exposure, and change our marketing from trade shows to web based. It was one of the best marketing moves we ever made! As a result of being on these sites the traffic at our web site has increased beyond our expectations. Our Business web site went from page 10 or more to the first page when searching for timber frames in NY! We are now are getting a majority of the inquiry calls from people who saw our web site and want more information.
Our business is doing very well this year; it's looking like we may even have our best year ever in 2009. And almost all of the jobs we are getting are local, which is a first. I believe our advertising with Mannix has been a major reason for this success. People are now doing so much of their research and shopping on line, and in an economy where people are thinking longer and doing more research before making major purchases, the key is having a presence on the web and being easy to find. Mannix does a fabulous job helping our company be more visible.
I thank you for everything, our business has definitely increased as a result of working with you."
Annemarie Mitchell
CEO & President
Legacy Timber Frames Inc
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