Shoppers visiting Crossgates Mall on Saturday, August 10 can be among the first to see the new Macy’s Backstage, a store-within-a-store located on the first floor of Macy’s, where shoppers can pursue the perfect deal on name brands they already know and love, at the low prices they’ve come to expect from off-price retailers. This new section will feature a wide array of products, with carefully-curated merchandise arriving on a daily basis.
Opening day will be marked with special events and the first 100 guests will be rewarded with special giveaways.
The new section will be self-contained, featuring its own departments. Within the new shopping experience, customers can purchase the apparel, accessories, jewelry, home goods, beauty products, shoes, and gifts the department store is known for, at 20 to 80 percent off the usual price.
Macy’s Backstage will offer ever-changing selections from many of Macy’s trusted brands, as well as brands and merchandise that will be specific to Macy’s Backstage. Inventory will be tailored to the buying habits of customers in the area to better ensure that Capital Region customers find the merchandise they want the most.
Customers can also purchase their items at new mobile check-out stations and still take advantage of the rewards and credit card programs Macy’s offers in its traditional department stores.
Crossgates’ Macy’s Backstage is about 14,500 square feet and is among the 50 Backstage locations Macy’s plans to unveil this year. 165 locations in total have already opened across the country.