Capital Region Living hits the shelves
12/1/2003 4:26 PM
By: Brian Taffe
You're likely familiar with popular magazines about far away places and far out people. But now, there's a new guy in town–our town.
Publisher, Michael Gough said, "We uncovered a need for something like this in the area. We were going to do a direct mail advertising product that would have been strictly advertising, no editorial."
But that would have been too boring, they said, so they came up with "Capital Region Living." It's a magazine with plenty of advertising, but a lot more than that. The latest in a line of locals, its creators said it fits a market niche some have tried before, and not all have been successful. They're optimistic, and just a little nervous — with good reason.
It takes a lot of money to start a magazine. But where they once put financing up front, now they're putting the Capital Region in the spotlight.
It's a rather large undertaking to put out a magazine like this, with more than 80 pages of articles, ads, and photos.
For example, Managing Editor Mary Beth DeCecco isn't just a managing editor. Her list of duties is almost endless.
DeCecco said, "Six people charged with doing it all, and they said it will get even bigger."
Meaghan DiGiovanni said, "It's demanding. I do love it though."