Today I had a client ask me if I have any brochures about my company. I handed her a business card and shared with her that all the information about me is on my website (and all the services I offer are on either side of my card.
This brought to mind approaches companies and recruiters need to take when preparing for the recruiting trip/visit. Here are some suggestions on what to bring with you
1. Business cards of both you and key players in your organization that may not be present.
2. Printed collateral – in lieu of expensive brochures, bring some takeaways like printed job listings, key contacts at the organization, and key facts about the company. These can be printed on inexpensive paper and can help people remember you.
3. Cheap takeaways – food, candy, bottled water can all be inexpensive reminders of how helpful you were on your recruiting visit.
4. Extra socks and underwear. Sounds silly, but I find a mid-day shower break gives me a recharge so that it breaks the day up (especially for multi-day recruiting efforts)
5. A laptop with a continuous loop Powerpoint with or without sound or video that plays on your table. I’ve used this at trade shows and recruiting events and it often will help present your company and you in a positive light if you are busy with others or need to step away. Powerpoint, Keynote (for Mac), Google Presentations (if you have internet access) will allow you to do this very effectively.
For any suggestions on how to implement these strategies inexpensively and effectively (I’ll leave your wardrobe selection to you), contact me at firstname.lastname@example.org