By: Desaree’ Pinkham, Penn State Business Senior & Management Intern at Braathe Enterprises – Saratoga Springs, NY Can you think of a business that you’ve visited where your customer service was second to none? You were mesmerized by the experience, so much so that you had to tell someone? Oftentimes,...
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Teaming with Accelerators
by Rufus Wingfield III Business Accelerators can be very advantageous to making your startup business profitable. Accelerators are geared toward fast-tracking your startup, accelerating the pace at which it grows, helping you stand apart from others, and turning a profit the soonest. Selecting the right accelerator for your specific startup, together with choosing the...
4 Types of Social Media that can Help Your Company
by Mackenzie Cox
4 Types of Social Media that can Help Your Company Social Media is a platform that all business should take advantage of these days. Whether it be through LinkedIn, Facebook, Instagram, Twitter, etc. the point being made is if a business is not online it could be left behind. By not exploring your company’s...
M Stands for Marketing
By Keely T.
I thought since it's the beginning of March, I would focus on Marketing which is another important aspect to having a great business or product. There is a lot more to a marketing strategy than just creating a few...
Give a LinkedIn High Five to Your Colleagues, Clients and Co-Workers
I've found great pleasure and abundance from sharing my connections with others just starting out in business, seeking career change, or looking to expand their social and business network. I encourage you to give your friends and trusted associates a...
Belittle or Bebig – How to Befriend Your “Competitors”
Often the area in the Capital Region is called SmAlbany because of how everyone know's each other; in some cases, its called SmAlbany because of how some businesses act like it is smaller than it truly is. When you live...
How Meeting Alyssa Milano Taught Me about Networking
One of the great thrills early in my career was getting to do the meet and greet of Alyssa Milano at Disney. I had always had the opportunity to meet some pretty famous people, but this one in particular was...
Students Can Have Impact on Businesses – Airlines and Luggage Fees
In the Fall 2007, one of the first classes I taught involved a real-time case study of the airlines to determine ways that they could make more money. A recurring theme that came up during class discussions and student research...
You Don’t Know Your Beautiful, But You Should
Inside of each of us is a beautiful soul with tremendous gifts to offer to the world. You don't need anyone to tell you how great you are; you need to have some "inner conceit". Let others see your gifts...
Networking Tips from Never Eat Alone
One of my favorite books of all time about business relationships and networking is Never Eat Alone by Keith Ferrazzi. Check it out on Amazon.com Keith talks about a number of great tips, including: The Networking Jerk - how to...