Ethics in the business world, whether it is a small, family run organization, or a big corporation, is truly significant. A worker is going to be more inclined to do well at the job everyday if the environment is safe, friendly, and fair. Workers want to feel good about themselves and the work they...
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The Importance of an Online Presence
Kaitlin Ventarola, Braathe Enterprises Intern
We’ve all heard thousands of times that networking is one of the most important aspects of building your career. However, something no one mentions when looking for a job is your online presence. Your online presence is anything from your social media account, website, blog, or even your portfolio. Social media can help...
Are You Being as Successful as You Could Be?
Lindsey Gileski, Braathe Enterprises Intern
Everyone has made a plan for themselves at some point in their lives. For most, this includes short and long-term goals, aspirations, and dreams. These plans can be quite ambitious. They require constant work in more than one way to ensure success. When this plan includes a person’s life or career goals, they can...
Consumer Disengagement and How To Work Around It
Shannon Knott, Braathe Enterprises Intern
Marketing and advertising are two of the most powerful tools for your business, products, and services in growing your consumer base and sales. But with recent growth in social media and technology, advertising is becoming increasingly ineffective in saturated platforms, especially if it isn’t done in the correct way. The attention span of the...
THE POWER OF POSITIVE FEEDBACK
By: Desaree’ Pinkham, Penn State Business Senior & Management Intern at Braathe Enterprises – Saratoga Springs, NY Can you think of a business that you’ve visited where your customer service was second to none? You were mesmerized by the experience, so much so that you had to tell someone? Oftentimes,...
Great. I’m getting out of the Army. What am I gonna do next?
Being in the military is a huge accomplishment, but now it’s time to do something else. Yay! Wait, what are you gonna do? By: Desaree’ Pinkham, Penn State Business Senior & Management Intern at Braathe Enterprises Saratoga Springs, NY 2-38 Cav, 504th BFSB deployed to Kosovo out of Ft. Hood, Texas ...
How to Hold on to Talent in a Start-Up – Saige Cestone
When you decide to venture out of the box and start a business, whether it be a new innovation or a long dream of owning a bakery, there’s a lot of important considerations to make about what goes into making your business be a success. Of course on that list of considerations is employees,...
The Effects of Human Capital on a Business – Saige Cestone
Human Capital, as written in the dictionary, “[is] the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or country.” In simpler terms, it’s the value of people, and in a business sense, the value of your employees to your company. It...
LinkedIn Basics for A New User
Many people may underestimate the power of a well-crafted LinkedIn profile. Building connections on this platform not only strengthens the user’s network, but it allows them to display themselves as a dedicated professional that wants to further their career. LinkedIn gives users the chance to tell employers more about themselves than a typical resume...
Getting Your Resume To Be Viewable and Readable by Robots
When applying to jobs, many people forget that many applications are sorted through robots before reaching an employee at the company. Both CV Library’s “Six Ways to Ensure Your CV Beats the ATS Robots” and The Muse’s “How to Get Your Resume Past the ATS Robots” highlight great tips on how to get a...