No matter your situation, your company always should be recruiting. Recruiting has become less of a cost center than years past, when it meant traveling all over the country visiting college campuses and hoping to find stars amongst the masses.
Don’t get me wrong; on campus visits and recruiting tours still have their place. But in the off-season, when you may not be hiring, having a strong enough web presence to present your business when you aren’t out on the road can help you find talent year round.
Likewise, smaller colleges, international students, or really anyone who might not have access to get out to visit you on-site have a greater chance of finding you and your business if they can find you and your opportunities online.
So next time you strategize on how to recruit, look at all the ways you can recruit, even while you are sleeping