In the past, I have discussed the importance of hiring events and running them properly. It goes without saying that hiring events can be hit or miss for both employers and potential employees. Very often, companies look only at the results of the hour or of the day and don’t look at the potential of the “be back” as it is called in sales.
The “be back” sometimes has the greatest potential for selling products; the “be back” is the customer who is unsure if they want to purchase today, but more often than not is just looking around to make an informed decision. Very often when I was doing sales, the biggest and most successful sales were those that took 2-3 or more visits to convince it was time to buy and that our solution was best.
To use the “be back” approach at a hiring event, you should use the hiring event as an employer to sell yourself and your company, and offer resources for more information. Too often I have seen companies try to sell too much information at the table rather than selling the heart and soul of the company.
As a potential employee, having a sharp 1 page resume with a link to a more detailed portfolio or resume can get you in with the company while leaving them wanting to find out more about you.