As I meandered through a sea of gift shops in Lake George today, I was struck by the lack of customer service at any place I went into. There were the same product lines in almost all of the stores, arranged in the same way. Until I came to the last stop on our adventure today…
We stopped in a store and immediately across from us was a person smiling and excited that we were coming in. All we got fromher was a good afternoon and a smile from ear to ear, but I was sold; this was the place I was going to buy something, whether or not I needed it (since it was a vacation day after all). I looked around for something, anything at all, just because it was the first time on our journey that I actually felt someone cared for our money and our business.
What do you do to make the people who walk into your business feel special? Or is your business like the sea of others in tourist areas offering nothing until someone comes to pay at the cash register?
I will remember the smile from today forever. It reminded me of the days I worked at Disney and when everyone smiled at every guest, and made them feel special.