I attended a trade show this weekend with my mentee to show him how companies promote themselves and how they do a good or poor job of representing their brands well.
What I found at this particular show was either apathetic or pushy; there didn’t seem to be a lot of vendors who really understood what it meant to promote their brand.
When promoting your brand, it’s important to balance the need to be assertive with the need to be available. I had a couple people shout out to me in the aisle when I wasn’t even looking their way which I found to be a little startling.
To instill a proper etiquette and protocol in your staff to prepare them to work a booth or a trade show, emphasize projecting your brand image effectively, whether that means being the way you would at a store or business or having the information people want readily available