Do you go to a business because you have “fallen in love” with the people that work there? Or do you have people you work with or for who make you feel passionate about going to work everyday?
There are many people out there who are worth “falling in love with professionally”. What I mean by this is becoming so intrigued and amazed by the experiences this person brings about that you choose to frequent their business over anyone else. These people make you feel like you are the only person on the planet when you are dealing with them, yet are able to run their operation smoothly, even in busy times. They practice “emotional labor”, a term Seth Godin uses to describe the effort people need to put in to everything they do in his latest book, Linchpin
The passion that people bring to work, the genuine smile, and the excitement about what they do can lead to great customer service and repeat business. I share a story often with people about a young man who treats every soda he pours at the movie theater like its the most amazing thing that has ever happened. He has passion and love for his work.
If you can make people fall in love with you professionally, think of the kind of rapport and reputation you will develop. While needs can easily be fulfilled by others, fulfilling customers’ wants (including wanting to see you and your smile) will put you ahead of your competition, always.