I asked my nephew he knew the difference between a weirdo and a creep. He (for once), didn’t have a witty answer for me. I told him a weirdo is someone who thinks differently, has an edge, and is memorable, whereas a creep is someone who makes us feel uncomfortable when they are around and does things that are a little too weird.
Are you a weirdo or a creep with your potential (or current) customers? What can you do to have an edge but not make people feel uncomfortable? Is what you write, say, and do in line with the expectations of others?
A question I’ve seen asked often in my time has been “What should I do next with my business?” or “What should change my business model to?” If you are a weirdo, you don’t have to worry about those things, but if you are a creep, you have bigger things to worry about.
Being different is fine, but if you are looking at your business results and they seem to be not where they should be, you might be a creep! Although the economy, technology changes and more may be to blame, people who generally are likable, kind, and are memorable can ride the tide of change.
It may be gut check time. Turn up the weird in you and turn down the creep, and see how your business performs.