I always get overwhelmed with excitement when the Yankees play on the road and have a huge following of fans where they go. This past week, it was very apparent at both Nationals Park and Turner Field that fans from New York had traveled in bunches to see the Yankees play on the road in interleague play.
How do you embrace others’ fans at your business? Much like you would embrace a convention group at your hotel, like your competitors’ customers as your business, or a stranger who comes off the street. Wow them with your service, create an environment where they feel welcome, and offer amenities that they would find elsewhere.
Personally, as a Yankee fan who has traveled to many rival ballparks, I always feel welcome, whether it is on the street, at a restaurant, or at the park itself. In fact, I think in Boston some fans probably thought I was insane when I walked down Yawkey Way alone with a Yankee jacket on at 8 o’clock at night, because no one bothered me. Now that is what I call respect!
No matter who decides to frequent your business, wow everyone!