Guest blogger Safiya Wright, Braathe Enterprises Virtual Intern
Below is a list of 5 things your business can do to separate yourself from competitors:
1. Hire the Right People: When you hire exceptional people, you can only expect exceptional results. Your business should include people who are ambitious, intelligent, and innovative. They should reflect what your business stands for.
2. Enhance Your Digital Content: Your website should always be user friendly. Please make sure your viewers can easily navigate through your site. Nobody enjoys visiting a site that’s difficult to navigate through or a site that is difficult to read because of the small font, for instance. You should make your website personal, reflecting everything related to the business. Don’t allow your web page to be significantly boring. Add color, videos, and photos to enhance it!
3. Expand Your Network: This includes joining networking sites such as Facebook, Twitter, LinkedIn, and Instagram. When joining these sites, please make sure you are doing the following: NETWORKING. Make sure you are creating an interactive platform for others to share their thoughts and opinions. The content on your page should relate to your business in some shape or form. Finally, do not forget to sell yourself. Make sure your networking sites have videos and pictures related to the company, and also include links to get to the company’s main web page and other networking sites that are listed under the company.
4. Specialize: Have you ever been told that everyone is not your friend? If you have, please note that this same phrase can be applied in the business community. In fact, every single person living in this world is NOT going to be your customer or potential customer. Therefore, it is essential that you have a target market in which you promote your specialized product or service to fit the needs of these individuals.
5. Customers – A Company’s Best Friend: Make sure you’re getting to know your customers, which includes getting to know your past, present and future customers. Customers can clue you into what you are doing wrong, or what you are not doing at all. Because at the end of the day, your customers are always right!