Marketing and advertising are two of the most powerful tools for your business, products, and services in growing your consumer base and sales. But with recent growth in social media and technology, advertising is becoming increasingly ineffective in saturated platforms, especially if it isn’t done in the correct way. The attention span of the current consumer is about 8 seconds and consumers are, on average, exposed to 5,000 ads on a daily basis. So, there is one major question that arises, how do you make your business stand out in such in such a saturated market? There are a couple of ways advertisers and marketers can engage with consumers in an effective way.
- Go through the customer journey
When business are taking their first steps toward advertising their business, it’s often challenging and intimidating to find the right outlet that will meet the correct consumer for the business. So, the major trick is to go through the targeted consumer’s journey and implement advertising that will catch them off guard and stand out compared to the thousands of advertisements consumers see per day. It is beneficial to go through and predict the consumer voyage toward your product and implement your product or service along the way.
- Do the unexpected
For some products or services, it’s inevitable that a certain platform is the most effective way to reach your consumers, even if the given platform is highly saturated. In order to stand out, its key to create something that will make the consumer stop and become captured with what your business’ message is.
- Create an emotional connection
Social media is one of the main forms of communication for everybody, no matter how old or young you are. Granted, social media is great in certain aspects, but it can also be a burden on the connections we have with one another. So, in order for your company to stand out, having that emotional connection and breaking down that social media barrier will have a positive effect in your consumer engagement and building that base.