We’ve all heard thousands of times that networking is one of the most important aspects of building your career. However, something no one mentions when looking for a job is your online presence. Your online presence is anything from your social media account, website, blog, or even your portfolio.
Social media can help or hurt you depending on how you use it. To optimize your career goals, your social media should be appropriate. This meaning no photos such as you drinking underage or writing something online that’s racist, derogatory, or that can be even be used as a reason not to hire you. Most people are private and should be just to be safe. Even if your profile isn’t bad or you think it isn’t you still consider making it private.
Having a website or blog can allow you to show off what you can do. The world is becoming more and more digital, so being a blogger or having a website shows you are tech savvy. Especially if the job you want requires you to be a technologically advanced. Running a blog also allows you to show off your writing skills, usually a blog is about a topic you’re passionate about so your blog is one of the best places to show off that skill.
A portfolio is usually on websites that will help you to get a job such as LinkedIn. A portfolio includes things such as your resume, cover letters, certifications (such as a google ads certification or Bloomberg certification), and even writing samples. This allows employers to see what you can do and gives you a great first impression.
Having a bad presence is better than having none. Without an online presence will make it seem like you tried to hide something. When thinking about your online presence clean it up as well as you can and make sure you have a professional side!