Accessibility is more important in the world of business than ever before. Accessibility for customers starts from within an organization. Employees need access to proper training and guidance, mentoring, and a strong support system they can not only rely upon but build upon themselves.
When the foundation of accessibility is built properly and supports the structure of a company which is its employees, accessibility will be there as well for its customers. When conducting business, accessibility should include the web (website, email, social networking), telecommunications (telephone, fax), snail mail (a physical address), and oftentimes, a physical establishment that customers can visit depending on the type of organization.
Accessibility is not a one-way street. When customers reach out to a company, the employees should be ready and prepared to respond to its customers within 24 to 48 hours in a respectful, courteous, and helpful manner. Accessibility should be a given. It is not going above and beyond, but it IS good business.