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Rumors Salon & Spa

We believe every person has the right to look, feel and be beautiful.
626 New Loudon Road Latham, NY 12110 |


OUR MISSION AT RUMORS SALON & SPA "We deliver quality service while simultaneously exceeding the guest's expectations. We want to make a difference to our guest's, team and the community."

Partners in style Marri Aviza & Lisa Norgrove founded Rumors Salon & Day Spa in 1986 with a team of four and a single goal: “We want you to feel royally gorgeous, from the inside out.” 

For over 30 years the Rumors team of 104 internationally trained professionals have helped many thousands of women, men and children in the Capital Region of New York look, feel and be as beautiful as they want to be, whether for every day or on a very special day.

Born and raised near the city of Albany, New York, Marri and Lisa began their successful careers as stylists and business owners by attending the Vidal Sassoon Academy in London.  They believe education is the key to any success and the reason why they and their salon and spa are a leader in the beauty industry. Their commitment to professional development and training for themselves and their team continues today with ongoing investments in 365/Salon Success, Intercoiffure America and Canada, Inspiring Champions and The Goldwell Academy. 

Marri and Lisa are committed to providing “5-Star Service” – delivering outstanding customer service along with the latest trends in hair design which not only meet but exceed the exacting expectations of clients in New York’s affluent Capital Region. That’s one reason why fifteen years after opening Rumors Salon and Spa, Marri and Lisa created Rumors IV Men as a stand-alone salon exclusively for men. These entrepreneurs recognized and understood the need to create a special environment in which men could relax and feel comfortable to enjoy a full arsenal of manly style treatments exclusively for them. As the business expanded, Marri and Lisa also opened a customer call center and a Rumors, Inc. corporate office in a separate location near the original salon.   

Planning for future business growth required an investment in elevating the high quality Rumors experience and consolidating the operations of their three locations.  In 2012, Marri and Lisa finished construction on a brand new 12,000 square foot space that features a state-of-the-art salon and spa, and a separate modern environment for Rumors IV Men. The new Rumors facility is also home to Tala, an American Bistro serving a fusion of local and regional flavors in an inspired, intimate environment.  The restaurant is operated by Mazzone Hospitality, the region’s largest restaurant and catering company.

Today, Rumors is not only a leader in its industry, but in community service as well. Rumors has donated over $1 million in funds, services, and products to numerous regional health-related causes and charitable organizations.

Whether you are having your hair styled, enjoying a manicure or experiencing a luxurious day spa treatment, at Rumors you’ll always experience high end results in a stylish and relaxing environment created by two business partners who truly care about their clients and their community.

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